Birla Lifestyle wave

Birla Electricals Limited Factsheet Basic Information Year of Establishment 1996 Nature of Business Manufacturer About The Company Established in 1861 by Raja Baldeo Das Birla, Yash Birla Group has evolved into a massive, multimillion dollar, global conglomerate .Under the vision of Birla successors , the group underwent mitosis following the growing business interest of Birla brothers . Today the yash birla group is a healthy, diversified entity. The Group has grown to become a INR 30 billion company . The entity has catalyzed some of the key changes that has led it emerge as a global destination for Auto & Engineering, Textiles & Chemicals and Power & Electricals including the flourishing sectors of today like Wellness & Lifestyle, Education & IT. Stretching its horizon every time ,the group has always achieved victory. Highlights that signify the glory of Yash Birla Group. 2005-2010 2010 - Birla Electricals launched Toasters & Sandwich makers 2010 - Evolve Med-Spa wins the “Best Med Spa” of the Year 2010 - Birla Veda launched Quitobac, nicotine-free chewable herbal tablets to help smokers quit addiction 2010 - Birla Kerala Vaidyashala launched world''s first mobile spine clinic 2000-2005 2005 - Birla Agro Pvt. Ltd. was renamed as Birla Cotsyn (India) Pvt. Ltd. 2002 - Birla Power Solutions Ltd. acquired the stake of Yamaha Motor Company, Japan 2002 - Raih, the hair & beauty salon was opened to capitalize on the opportunities in the growing market of hair and beauty About Us When passions can be translated into business, work will seem a lot like love. As trailblazers in diversely branched industries, this conglomerate has ensured that each and every business they venture into should reflect a strong passion as they work towards the future. With a commitment to transforming the face of different sectors through technology and innovation, the Yash Birla Group stands as an epitome of the Midas touch – because everything indeed turns to gold. The brick of this robust empire was laid by visionary Raja Baldeo Das Birla, over 150 years ago. The beams and pillars that were held together by the next two generations have enabled the Yash Birla Group in being successful towards living their mission, Move ahead. Stay ahead. It is for these very same reasons that the company has managed to maintain its heritage over the century. Today, the Yash Birla conglomerate stands tall at a turnover of INR 30 Billion through a massively varied portfolio that entails over 20 industries. Within established sectors like the Auto, Engineering and Industrial fields, the company has been involved in manufacturing steel pipes, machine tools, cutting tools, tool holders, iron castings, multipurpose engines pumps, and electrical appliances. They have also explored emerging sectors like Health, Wellness, Lifestyle, Education, Travel, and Information Technology, setting unprecedented benchmarks in mature markets across a variety of industries. Today the group has 9 listed entities in India, and is growing rapidly across the world, delving into new age industries and unexplored markets that can benefit from their alliance with the Yash Birla Group. Our Management Men that created legends, always inspire other men to create their own legends. For the Birla family, those inspirations came from home. For almost two centuries, the Birla Empire found its reigns in the hands of men with a vision. Pioneered by Raja Baldeo Das Birla in 1861, the company has evolved from being a locally subsistent company to a global million-dollar conglomerate, putting India on the map across different sectors. Pursuing the epitome of the same value system, the Birla legacy passed on seamlessly to the next generation. With a zeal to expand their boundaries of influence, the management responsibilities were overseen by his four sons, J.K. Birla, R.D. Birla, G.D. Birla and B.M. Birla. Bringing an insight-driven approach to work, the Birla brothers researched various industries and created brands under the Birla belt, transforming the family name from a small company to a household name. The Birla family today stands with a heritage spread across three generations. However, the seed of this legendry work was germinated in the fertile soil of India’s Independence. The Birlas played a pivotal role during the Freedom Movement – walking shoulder to shoulder with India’s proud sons, our Freedom Fighters. They worked together for one single mission– To win over India’s struggle for Freedom. Building towards the Freedom Movement, the family opened the Birla House in Mumbai as a base by welcoming our real heroes like Mahatma Gandhi, Sardar Vallabhai Patel, Pt. Jawaharlal Nehru and Indira Gandhi to bring their vision to fruition. With Gandhian ideals at heart, the Birla family has continued to explore opportunities to empower the youth of India. Through their Corporate Social Responsibility programs, they have mobilized funds to support various charitable institutions across the country. Delving into a diverse portfolio, the Yash Birla Group has made its mark in a score of different industries. Of the 20 companies owned by the Group, 9 have been listed. From commercial production plants, to industrial products; electrical appliances to lifestyle and furnishings; infra-solutions to power-solutions; travel to healthcare; the Yash Birla Group has conscientiously worked towards delivering the company motto to Move ahead. Stay ahead. Through innovation and technology, the Birlas have worked with integrity towards a mission of bringing products and services that enhance the lives of people across the world. Touching new pinnacles of success with each passing year, the Yash Birla Group today stands tall with a turnover of INR 30 Billion. Our Mission The Birla Group has always looked at converting passion into business. Bringing integrity, sincerity and hard work to the table, the Yash Birla Group has made it its mission to love what is explored and look for business opportunities through their exploration. Through a plethora of industries, the Yash Birla Group aims to diversify into more fields with a focus on striving to add value to all the stakeholders, employees and customers, creating value in everyday people’s lives and giving back to the community. Our Founders Our Founders Mr. Yash Birla Chairman Etymologically, "Yashovardhan" translates to mean "accomplishment" whereas "Birla" translates to mean "extraordinary". Scion of the Birla clan, Mr. Yash Birla was born to transcend past achievements and to make a mark through extraordinary achievements. He completed his Masters by excelling in commerce and acquired a degree in Law, both of which equipped him to take on the responsibilities of an entire empire at a very young age. As a 23 year old extraordinaire, Mr. Birla has thrived on innovation and has been instrumental in diversifying, developing and shaping the course of the Yash Birla Group of Companies for well over 16 years, guiding the entire conglomerate through a series of victory laps. Mr. Anant Vardhan Group President - Corporate Communications & Corporate Affairs Mr. Anant Vardhan has been appointed as President - Corporate Affairs and Communications at The Yash Birla Group. He is a MBA from an international business school. Prior to his current position as the President - Corporate Affairs and Communications, Mr. Vardhan has been with some of the most reputed names in the Financial and Investment Banking companies across the globe. At the Yash Birla Group he has been instrumental in bringing in radical changes, changed business strategies, professionalized the entire group and replaced internal systems. Mr. G.L. Lath Advisor Having started his career in 1973 with DFTL, Mr. Lath has come a long way. As an FCA with a wealth of 30 years of work experience, he has been instrumental in shaping and developing assets for the Yash Birla Group and is also on the board of numerous Group Companies. Mr. O.P. Jain Advisor Mr.Jain has over 34 years of experience in Growth & Strategy, Merger & Acquisition, Industrial Management, Sales & Marketing and Business Administration with specialization in the project implementation and operations. A seasoned techno commercial professional with expertise in setting up / revival of various manufacturing units. He held very senior position in industry with Modern Group. He is a B Tech (tech), Mechanical Engineer and PGDM from IIMM. He also holds valid licence for insurance and loss assessor from IRDA. Our Philosophy Companies that have built themselves for success, and those that have maintained their position at the top, are those that have learned to relearn, readapt and reinvent itself. Fueled by the dynamism of growth and armed by the ambition of winners, the Yash Birla Group stands tall on that list. With a heritage of the Birla family that pans over 150 years, the Yash Birla Group has taken painstaking efforts in developing, maintaining and sustaining an empire with pioneering ground-breaking advancements across industries. Move ahead. Stay ahead. is the enduring philosophy that empowers the Yash Birla Group. In concordance with this philosophy, we continue to explore diverse fields and excel in these sectors through ventures, innovation or research and development. Focusing on constantly adapting to the contemporary without compromising on our core values and beliefs – our expansions have been guided by epitomizing a single philosophy – Move ahead. Stay ahead. Our Vision The Birla’s have always explored the road less traveled. Thriving on innovation and technology, the Yash Birla Group has surfed through unchartered territories and created path-breaking victories across industries. Carrying the successes of the family name, the Yash Birla Group has always looked at passing on the traditions through their work ethic, and creating brands that stand for integrity, dependability and sustainability. With the same spirit of invention, the Yash Birla Group intends to be a forerunner of Indian commerce, at the macro and micro level. This will be accomplished by expanding India’s global footprint through ground-breaking innovation, as well as molding itself into as a household name that can make a difference and enhance people’s lives. Corporate Social Responsibilities Hospitals Free Eye Camp (Diagnosis & Consultation) Conducted by : Birla Sarvajanik Hospital, Pilani Camp : Free Eye Camp (Diagnosis & Consultation) Conducted at : Gangabux Kanoria Hospital & Medical Research Centre, Mukundgarh Date : 21 June 2012 Cervical Cancer Screening Camp Conducted by : Birla Sarvajanik Hospital, Pilani Camp : Cervical Cancer Screening Camp Conducted at : Birla Sarvajanik Hospital Date : 4th February, 2012 (Cancer Day) Colposcopy Screening for Cervical Cancer Conducted by : Birla Sarvajanik Hospital, Pilani Camp : Colposcopy Screening for Cervical Cancer Conducted at : Gangabux Kanoria Hospital & Medical Research Centre, Mukundgarh Date : 12th May 2012 ENT Ailment Diagnosis Camp Conducted by : Birla Sarvajanik Hospital, Pilani Camp : ENT Ailment Diagnosis Camp Conducted at : Gangabux Kanoria Hospital & Medical Research Centre, Mukundgarh Date : 31st May 2012 Super Speciality Camp, (Diagnosis & Consultation) Conducted by : Birla Sarvajanik Hospital, Pilani Camp : Super Speciality Camp, (Diagnosis & Consultation) Conducted at : Gangabux Kanoria Hospital & Medical Research Centre, Mukundgarh Date : 28th June, 2012 Schools / Colleges GOPI BIRLA MEMORIAL SCHOOL This institution is being run by Birla Industries Group Charity Trust in the heart of Mumbai City since 1951. No. of Students : 1430 and No. of Teachers : 85 It follows CBSE Syllabus and it is affiliated with the CBSE Board, New Delhi. It provides education from Nursery to 10th standard. BIRLA SCHOOL/COLLEGE OF NURSING – PILANI The Trust also runs a Training School for Nurses since 1963 and the students who are awarded Certificate for completion of training at the end of their term. The School is recognized by Rajasthan Nursing Council,Jaipur and Indian Nursing Council, New Delhi. The Trust also runs a Training College for Nurses (BSc. Nursing) since 2008 and the students who are awarded Degree for completion of Course at the end of their term. The School is recognized by Rajasthan Nursing Council,Jaipur and Indian Nursing Council, New Delhi. Presently there are 290 students. Charity Trust GENERAL CHARITIES In addition to the aforesaid activities, general charities by way of Donation mainly for Medical & Educational help are also being undertaken by the various trusts. For this purpose we have 9 other trusts. SHREE RAM MANDIR SOCIETY This Trust runs and maintains a Temple at Nasik Road for worship of Lord Rama, Lord Shiva & Lord Hanuman. Pooja and other expenses of this temple are fully borne by the Trust. PASHURAKSHAK MANDAL TRUST This Trust is situated at Yeoor Village at Thane where about 50 cows are maintained by this trust. This Trust also keeps Cows who go barren (non milk producing). In the same compound the Trust has also runs one Allopathic Dispensary where outdoor patients are treated at a very nominal charge. VEDANT CHARITABLE DISPENSARY This dispensary is being run and managed by Sunanda Medical Institution at Delhi and it was shifted to Dehradun in 2005. Mainly it provides treatment to outdoor patients from Slum areas in the City. JAPANESE BUDH MANDIR TRUST This trust maintains a Mandir for Worship of Lord Budha since 1941. The temple is situated at Worli, Mumbai. Why Us? We at the Yash Birla Group continually strive to add value for not only our external customers but also our internal customers. It is our firm belief that the success of our business is linked to the motivation levels of our human asset. Thus, it is our constant endeavor to build and sustain a performance driven culture in the organization along with focus on employee satisfaction and retention. We do our utmost to unleash the potential of our human capital and direct our functions towards the efficient and effective utilization of resources in the pursuit of organization goals. The true measure of an organization is its ability to recognize the different set of values, experience and skills set that various individuals bring, and to nurture an environment where every employee feels a sense of ownership and aspires to make a difference. We aim at leveraging this melting pot of diverse talents at the Yash Birla Group, which is a constant reminder of our motto: “Move ahead. Stay ahead.” Our Services Yash Birla Group’s recruitment policy is designed to attract the best talent at the right time, to enhance the potential and capability of its human resource pool and to have the best person-to-job, which will contribute to company's bottom lines and thereby its competitive edge. The Company's Recruitment Policy aims: Being fair and consistent Being non-discriminatory on the grounds of sex, race, age, religion The Group strives to tap talent through diverse innovative approaches and aims to reach out to the best people for the job. Board of Directors Shri Yashovardhan Birla Chairman Shri M.S. Arora Managing Director Shri P.V.R. Murhty Non Executive & Non-Independent Director Shri D.V. Kapur Independent Director Shri Augustine P. Kurias Independent Director